Lesson 4: Day 1 - Jump Start Program
Module 1: Welcome to the 6 Week Jump Start Program
Module 2: Why sell merchant services?
Module 3: Where is merchant services heading?
Module 4: Why Sell Cash Discounting?
Module 5: Why Sell Surcharging?
Module 6: The History of Merchant Services
What is merchant services? - The Front-End
How do the card brands make money?
What is merchant services? - The Back-End
How do banks make money on credit card transactions? - Interchange
The three R's of interchange - Risk, Rewards and Relationships
Why should businesses pay interchange costs?
What is a credit card processor / Acquirer?
How do credit card processors make money?
How do merchants accept cards?
Smart Terminals and Tablet POS
Touch Screen POS
Intro to prospecting - Hard Work Pays off in Merchant Services
Numbers Game / What to Expect - Door to Door
Numbers Game / What to Expect - Phone Appointments
What do you need out in the field?
What to expect on Day 2 and 3
The three R’s of interchange – Risk, Rewards and Relationships
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