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The world’s favorite social platform: WhatsApp

In the Global Web Index (GWI) recent series of new social media questionnaires survey, one of these questions was asked the respondents to identify their favorite social media platform. The result showed that WhatsApp is the world’s favorite platform, don’t get confused with Facebook as the  largest and top social networking platform by many demographics. Source: GlobalWebIndex and Hootsuite data reference All over the world (excluding China users are currently unable to access the same social media platforms), almost a quarter...

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8 Marketing Objectives For Facebook Ads Campaign

To come up with the right ad objective, you must first answer the question "what is/are the most important outcome I want from this ad?" It could be an increase in sales, website traffic, leads, engagement or increased brand awareness. By using Facebook Ads Manager you can select these objectives that you aim for your ad campaign after you identify the outcome you planned. Facebook has 8 marketing objectives based on what you want your ad to accomplish.  Brand awareness: This objective...

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The Importance of Social Media Management

Social media managers help organizations to establish online presence and brand awareness in social media platforms by creating a plan, engagements strategies, branding and marketing campaigns. Ever since brand awareness is very crucial to any business. Companies are willing to spend thousands to millions of money just to establish awareness of their brand. Not until social media platforms resurfaced the industry and emerged the expertise of social media managers.  SOCIAL MEDIA MANAGEMENT’S ROLE Given the high percentages of people who encounter new...

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Why Social Media Marketing Is A Significant Strategy For Your Business Or Brand

Social media has become the most influential and prominent in virtual space where the platform is not only used for communication but is also a great way to build brand advertisements. Social media's ability is commendable as you get to reach a large number of people within seconds of posting a content or an ad, a great help to reduce marketing costs, and targeting your potential audience through these social media is a great tool to build online presence.  With the...

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Why SEO is important to every business?

Maybe you heard Search Engine Optimization (SEO) a thousand times that it is a vital digital tool. SEO is composed of various elements, and learning what they are and how they work is the success of getting familiarized with SEO. SEO is significant because it will rank your website to the most visible page, and it means it can attract an amount of traffic and opportunities to convert prospects into potential customers. Aside from that, the ultimate reason why SEO is...

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